{"id":2100,"date":"2023-02-28T16:06:59","date_gmt":"2023-02-28T16:06:59","guid":{"rendered":"http:\/\/creativsun.com\/?post_type=portfolio&p=2100"},"modified":"2023-03-03T18:05:49","modified_gmt":"2023-03-03T18:05:49","slug":"office-international-de-leau","status":"publish","type":"portfolio","link":"http:\/\/creativsun.com\/en\/portfolio\/office-international-de-leau\/","title":{"rendered":"Office International de l’Eau"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom” el_class=”align-center” css=”.vc_custom_1473279133006{padding-top: 10vh !important;padding-bottom: 10vh !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-10″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text animation=”animation bottom-to-top”]\n

Pr\u00e9sentation g\u00e9n\u00e9rale<\/strong><\/h4>\n

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Un projet \u00e0 l’\u00e9chelle des Cara\u00efbes qui doit raconter sa propre histoire.<\/h2>\n

Communiquer sur un projet Interreg n\u00e9cessite de comprendre les aspects politiques et techniques du projet. C’est le premier d\u00e9fi de ce type de projet. Ici, en particulier, il s’agissait d’informer, voire de former les participants au projet sur les filtres plant\u00e9s et de leur montrer de quoi il s’agissait.<\/p>\n

Le deuxi\u00e8me d\u00e9fi est que ce projet concerne quatre pays diff\u00e9rents et trois langues : fran\u00e7ais, anglais et espagnol.<\/p>\n

Notre \u00e9quipe bilingue avec des comp\u00e9tences en espagnol a pu relever le d\u00e9fi sans aucun probl\u00e8me, que ce soit dans la cr\u00e9ation de la vid\u00e9o ou dans l’animation des ateliers.<\/p>\n

Le troisi\u00e8me d\u00e9fi concerne la phase du projet dans laquelle s’inscrit ce projet vid\u00e9o. Nous avons commenc\u00e9 ce projet vid\u00e9o au tout d\u00e9but du projet CARIBSAN. Nous devions trouver le bon angle pour commencer \u00e0 communiquer sur un projet qui n’avait pas encore donn\u00e9 de r\u00e9sultats.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”65px”]\t\t\t

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Client:<\/strong> OIEau<\/div>\n\t\t\t\t\t\t\t\t\t
Website:<\/strong> oieau.org<\/a><\/div>\n\t\t\t\t\t\t\t\t\t
Date:<\/strong> December 9, 2022<\/div>\n\t\t\t\t\t\t\t\t\t
Services:<\/strong> D\u00e9veloppement cr\u00e9atif, production vid\u00e9o<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tAutres services: <\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\tStrat\u00e9gie vid\u00e9o, Drone\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”65px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1676743012693{margin-bottom: 7vh !important;padding-top: 7vh !important;padding-bottom: 7vh !important;background-color: #ffffff !important;}”][vc_column]\t
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La coop\u00e9ration sur ce premier projet vid\u00e9o a \u00e9t\u00e9 tr\u00e8s fructueuse : St\u00e9phanie et Z\u00e9phrine nous ont aid\u00e9 \u00e0 mieux d\u00e9finir nos objectifs et nous ont conseill\u00e9 sur la meilleure fa\u00e7on de les atteindre. Visuellement, leur travail est de grande qualit\u00e9, ils ont su rendre le traitement des eaux us\u00e9es esth\u00e9tique et mettre en valeur les professionnels de l'assainissement. Cette approche artistique aide \u00e9norm\u00e9ment \u00e0 toucher un public \u00e9loign\u00e9 du monde de l'assainissement, mais aussi \u00e0 rendre fiers ceux dont c'est le m\u00e9tier.<\/p>\n<\/blockquote>\n\t\t\t\t\t\t\t\t

\n\t\t\t\tChlo\u00e9 D\u00e9chelette<\/cite>\n\t\t\tCharg\u00e9e de mission Europe \u00e0 OIEau<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t[vc_empty_space height=”80px”][vc_video link=”https:\/\/vimeo.com\/680537282″][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/2″]\t
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Technicit\u00e9 and strat\u00e9gie<\/strong><\/h2>\n[\/vc_column_text][vc_column_text]Nous avons choisi d’aborder ce projet \u00e0 travers une approche en quatre volets : la probl\u00e9matique, le discours, l’\u00e9motion, l’image.<\/p>\n

Notre profil pluridisciplinaire, qui allie sciences humaines et sociales, sciences politiques et relations internationales, droits de l’homme et cin\u00e9ma documentaire, nous conf\u00e8re une excellente capacit\u00e9 \u00e0 comprendre et articuler les enjeux, tout en conservant une vision et une expression artistique singuli\u00e8res.<\/p>\n

Avec notre client, nous avons choisi de produire 2 vid\u00e9os d’impact donnant la parole aux participants et aux autres parties prenantes tout en mettant l’accent sur l’image et la narration.<\/p>\n

Au d\u00e9but du projet, il \u00e9tait difficile de montrer le succ\u00e8s du projet. L’enjeu \u00e9tait de susciter l’int\u00e9r\u00eat pour le projet, d’abord aupr\u00e8s des participants de Dominique, Sainte-Lucie et Cuba, puis aupr\u00e8s des autres parties prenantes directes et indirectes et du grand public.<\/p>\n

Nous avons donc choisi, dans la premi\u00e8re vid\u00e9o r\u00e9alis\u00e9e, d’insister sur l’int\u00e9r\u00eat du projet, d’expliquer les filtres plant\u00e9s et leur fonctionnement et de montrer comment ils peuvent \u00eatre utilis\u00e9s \u00e0 la maison. Cette vid\u00e9o est \u00e0 la fois une pr\u00e9sentation du syst\u00e8me et un outil de sensibilisation \u00e0 l’assainissement.<\/p>\n

La deuxi\u00e8me vid\u00e9o est davantage destin\u00e9e \u00e0 l’information. Elle vise \u00e0 permettre aux personnes qui n’\u00e9taient pas pr\u00e9sentes de comprendre l’objectif et le contenu de la formation r\u00e9alis\u00e9e en Martinique.<\/p>\n

Enfin, nous avons organis\u00e9 deux ateliers dans le cadre du forum CARIBSAN en d\u00e9cembre 2022. L’un visait \u00e0 former les participants volontaires \u00e0 la production de vid\u00e9os sur smartphone et le second avait pour objectif d’aborder la strat\u00e9gie de communication vid\u00e9o. Il \u00e9tait en effet essentiel d’accompagner les participants au projet dans la cr\u00e9ation d’une strat\u00e9gie vid\u00e9o leur permettant un r\u00e9el retour sur investissement.[\/vc_column_text][vc_empty_space height=”60px”][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1676744054507{margin-bottom: 7vh !important;padding-top: 7vh !important;padding-bottom: 7vh !important;background-color: #ffffff !important;}”][vc_column][vc_empty_space height=”80px”][vc_single_image image=”1675″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom” css=”.vc_custom_1676743012693{margin-bottom: 7vh !important;padding-top: 7vh !important;padding-bottom: 7vh !important;background-color: #ffffff !important;}”][vc_column]\t

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Un projet multi-pays comme CARIBSAN doit jongler avec des horaires charg\u00e9s et des changements de derni\u00e8re minute, et l'\u00e9quipe de Creativ S\u00fcn Film a \u00e9t\u00e9 flexible et compr\u00e9hensive, ce qui a \u00e9galement facilit\u00e9 notre travail. C'est pourquoi nous avons d\u00e9cid\u00e9 de travailler \u00e0 nouveau ensemble pour une deuxi\u00e8me vid\u00e9o en juin 2022, et de r\u00e9aliser deux ateliers de formation avec les responsables de la communication de Cuba, de la Dominique et de Sainte-Lucie en d\u00e9cembre 2022.<\/p>\n<\/blockquote>\n\t\t\t\t\t\t\t\t

\n\t\t\t\tChlo\u00e9 D\u00e9chelette<\/cite>\n\t\t\tCharg\u00e9e de mission Europe \u00e0 OIEau<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t[vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/2″ css=”.vc_custom_1676744125839{padding-right: 100px !important;padding-left: 100px !important;}”][vc_column_text]\n

Resultats<\/strong><\/h2>\n

Parties prenantes<\/strong><\/p>\n

Les vid\u00e9os d’impact ont touch\u00e9 les parties prenantes impliqu\u00e9es dans le projet.<\/p>\n

Les techniciens ont vu \u00e0 l’\u00e9cran une explication des \u00e9l\u00e9ments techniques essentiels \u00e0 la compr\u00e9hension du projet.<\/p>\n

Les participants au projet ont pu utiliser les vid\u00e9os pour promouvoir le projet dans leurs r\u00e9seaux respectifs.<\/p>\n

Le grand public dispose de ressources pour mieux comprendre ce syst\u00e8me d’assainissement. Les financeurs ont mis des visages sur un projet tr\u00e8s technique et complexe.<\/p>\n

L’atelier a finalement rempli son objectif principal, \u00e0 savoir r\u00e9unir tous ses acteurs (France, Cuba, Dominique, Sainte-Lucie) autour d’une strat\u00e9gie de communication vid\u00e9o sp\u00e9cifique. Ils disposent d’une feuille de route de 19 pages en anglais pour les guider dans le projet.<\/p>\n

Visibilit\u00e9<\/strong><\/p>\n

L’un des objectifs du projet \u00e9tait de montrer l’\u00e9volution du projet depuis la premi\u00e8re phase d’information et de formation jusqu’\u00e0 la derni\u00e8re phase de mise en service des stations d’\u00e9puration construites dans les 3 pays partenaires. Premi\u00e8re \u00e9tape accomplie ![\/vc_column_text][\/vc_column][vc_column width=”1\/2″]\t

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Crew<\/strong><\/h2>\n

Feuille de route vid\u00e9o : St\u00e9phanie Saxemard<\/p>\n

Productrice d\u00e9l\u00e9gu\u00e9e\/r\u00e9alisatrice\/Vid\u00e9ographie\/monteuse\/coloriste\/Motion graphics : St\u00e9phanie Saxemard<\/p>\n

Productrice\/Son : Zephrine Royer<\/p>\n

Productrice de terrain : Sharna Sorrhaindo<\/p>\n

Op\u00e9rateurs cam\u00e9ra : Christophe Adela\u00efde, Herve Lezin<\/p>\n

Son : Gianny Aldo<\/p>\n[\/vc_column_text][vc_empty_space height=”80px”][vc_empty_space height=”80px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” thb_divider_position=”bottom”][vc_column width=”1\/2″ css=”.vc_custom_1676748726556{padding-right: 100px !important;padding-left: 100px !important;}”]\t

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Note technique<\/strong><\/h2>\n[\/vc_column_text][vc_column_text]Dans ce projet, l’utilisation de drones \u00e9tait essentielle car l’un des objectifs \u00e9tait de donner un compte rendu visuel de ce qu’est un filtre de v\u00e9g\u00e9taux plant\u00e9s. En plus d’offrir un champ de vision fantastique, large et \u00e9lev\u00e9, les prises de vue par drone peuvent \u00e9galement ajouter un certain aspect dramatique \u00e0 une sc\u00e8ne.[\/vc_column_text][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row content_placement=”middle” thb_divider_position=”bottom”][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”80px”][vc_empty_space height=”80px”]\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[vc_empty_space height=”80px”][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

Nous avons cr\u00e9\u00e9 une strat\u00e9gie de communication vid\u00e9o compl\u00e8te et produit deux vid\u00e9os de projet pour le projet europ\u00e9en de l’OIEau.<\/p>\n","protected":false},"author":1,"featured_media":1676,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-2100","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-conseil","portfolio-category-contenu","portfolio-category-strategie"],"yoast_head":"\nOffice International de l'Eau - CREATIV S\u00dcN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/creativsun.com\/en\/portfolio\/office-international-de-leau\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Office International de l'Eau - CREATIV S\u00dcN\" \/>\n<meta property=\"og:description\" content=\"Nous avons cr\u00e9\u00e9 une strat\u00e9gie de communication vid\u00e9o compl\u00e8te et produit deux vid\u00e9os de projet pour le projet europ\u00e9en de l'OIEau.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/creativsun.com\/en\/portfolio\/office-international-de-leau\/\" \/>\n<meta property=\"og:site_name\" content=\"CREATIV S\u00dcN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creativsunfilms\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-03T18:05:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/creativsun.com\/wp-content\/uploads\/2023\/02\/oieau-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/creativsun.com\\\/en\\\/portfolio\\\/office-international-de-leau\\\/\",\"url\":\"http:\\\/\\\/creativsun.com\\\/en\\\/portfolio\\\/office-international-de-leau\\\/\",\"name\":\"Office International de l'Eau - 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